Inner Circle Media's blog offers good perspective
Carrie Hensel and others at Inner Circle Media have done a series of great blog posts on writing website content. Their focus is on increasing RELEVANT (targeted) traffic, not just any old traffic. I think "How to Write Relevant Website Content" is worth a read, as is Meredith Lovelace's entry on increasing traffic.
Alaine Karoleff wrote a good piece on how to write website content. And I loved Carrie's experiment with using words like "trees with purple flowers" and "Spanish port" because those were what was hot as reported by HotTrends in early June. Her objective was to see if traffic increased and to make an analysis of whether or not that traffic was relevant to their business. And it mainly was not. The geek in me truly enjoys experiments like that. She later went on to post about how she could use HotTrends to find RELEVANT terms to blog about that would drive real customers to their site, rather than just people looking for random search terms which were hot right now.
The only search term that I saw that was even marginally relevant to our business today (July 18) was Ooma. Since listening to the Stanford Entrepreneurial Thought Leaders podcast that Andrew Frame and Warren Packard did, I've been keeping an eye out for Ooma news. Oddly, their website hasn't been updated, but I can see links to articles referencing interviews with Andrew Frame about their new hub and internet calling service. I currently use Skype for most of my calls, but the Ooma offering looks interesting. I'll definitely check it out as more information becomes available.
Boy, I got sidetracked there. Back to the Inner Circle Media blog.
Carrie's prior posts are great too. I really enjoyed her post on Starting a Creative Company. Our company has followed much the same path, and so I definitely concur.
Anyhow, this is definitely a blog that I read and I definitely recommend reading. Oh, and check out their geeky Scope Creep t-shirt too (I've already ordered one).